Hey there,

Thanks for reaching out to us. Lets try and solve your concerns shall we?

First of all, you need read our documentation, that has been written in detail found here: http://docs.pixiesquad.com/pixiebolt-esports-gaming-theme-for-clans-organizations/appearance-site-identity#
So once you have read the documentation, just follow the instructions there given to you and start filling up the settings in the admin panel. Also make sure to install the plugin we provided you, read more about it here: http://docs.pixiesquad.com/pixiebolt-esports-gaming-theme-for-clans-organizations/installation

So take your time, fill up each setting step by step as explained in the docs. It guarantees that in the end you have the "demo" look. 

If you have anymore concerns, questions, I'd be glad to help.

Best regards,
PixieSquad - Filip Mravic